admin
(1.School of Leisure Sports and Management，Guangzhou Sport University，Guangzhou 510500，China； 2.Graduate School，Guangzhou Sport University，Guangzhou 510500，China)
Abstract: Quantitative evaluation has been a growing trend on social impact evaluation of sports events. However, some research difficulties are still existing both in the methods of measuring and evaluating. To solve these two research dilemmas, this paper proposes respectively that: "dimension modular structure design " should be used in measurement on unifying the measuring standard of social impact in different types of sports events, and to construct the evaluation index system and measurement scale of sports events’ social impact with dimension modular structure; "residents perception method combine fuzzy comprehensive evaluation method" can be adopted in the evaluation. Based on the establishment of measurement scale, an example is given to illustrate how to use "residents perception method combining fuzzy comprehensive evaluation method" to quantitatively evaluate the social impact of sports events.
Keywords: sports management；sports events；social impact；quantitative evaluation